How to make the most of your exhibition space

There are many factors in getting the most from your exhibition space. In my experience these factors tend to centre around a number of factors that occur frequently and are mostly in your control.

Exhibition Stand Design- Make it memorable

Creating a stand that is unique and memorable is demanding especially in a bigger event. The answer lies in a good design that gets across your message but in a memorable or different way. There are many ways to make your stand memorable including the clever use of graphics, good lighting, colours, and sounds.

Putting time into the design at an early stage is time well spent. It is also a good idea to consider looking for outside help with the design if this is not a skill you have inhouse.

Good exhibition stand lighting

Have a look at the exhibition stands that work at an exhibition and the ones that stand out will always have good lighting. How will visitors see you if you don’t stand out in the crowd?

There is a wide range of lighting systems available for small, medium, or large exhibition stands. The range will include simple spotlights and backlights and advance onto more sophisticated lighting designs for bigger stands.

The decision on lighting will be governed partly by your budget but it is important to make allowance for good lighting if you want your exhibition stand to succeed.

Use your Exhibition stand space wisely

Your stand needs to be uncluttered and not loaded down with unnecessary equipment and paperwork. The message that visitors should get is of a well organised space that conveys a professional image. In this case less is more.

Give exhibition visitors an incentive to visit your stand

Offering incentives in goodie bag has been around for a while but may work in the right circumstances. Using interactive technology to deliver an experience to your potential customer can also work well with the right business but this is more expensive to deliver. The choice here will depend on your budget but is well worth considering.

Get you exhibition staffing levels right

It is unwise to have too many staff member on your stand especially in quieter times. You need to make the stand appealing and not intimidating to approach. Visitors don’t want to be outnumbered by your staff or they will be put off. It’s a tricky balance but with good planning, you should be able to phase it correctly.

Making the most of your budget to produce the best exhibition stand is a demanding task. There are many aspects to consider and we at Coker Expo can guide you through the many choices you have to make.